Cloud migration strategy

Lawn Tennis Association - Azure Migration Case Study

Utilising the Microsoft Cloud to deliver Agility and Stability - Lawn Tennis Association

“Players, Members and Staff have easy and quick access to any information they need, when they need it from wherever they are, on a scalable intelligent cloud platform” – Steve Johnson, Head of Development, Technology – LTA

The LTA (Lawn Tennis Association) has a turnover in excess of £60 million over 450 employees and more than 250,000 individual members across the UK, as well as hundreds of volunteers who work for the Association periodically.

Intelligent Cloud

The LTA needed to improve the performance of its website and CRM system, which was previously hosted by a co-located datacentre provider. With ageing infrastructure and regular performance issues having an impact on the online services being delivered to its users, the LTA recognised that there was a need for change and this was the first phase of a new digital transformation program.

The LTA’s mission is to get more people to play tennis more often. Investment into the game is critical in supporting the LTA’s strategic priorities to deliver this mission.

To support their vision, they needed a 21st century intelligent cloud platform. Having been through a selection process, they carried out a detailed assessment of other public cloud providers and it was clear that Microsoft Azure offered the best technology, in addition to aligning with the technology roadmap of the business for the future.

Delivering the lowest risk path to cloud adoption whilst accelerating digital transformation

By selecting Atech as the partner of choice for their Microsoft Azure migration, the LTA managed to reduce the risk of migrating to the cloud through the experience and expertise shown by Atech through the selection process. Atech had a clear strategy and migration plan that followed four key phases leading to a successful migration.

  • Phase One – Technical workshop held with the LTA to gather and understand their requirements.
  • Phase Two – Technical project plan and business case created including ROI for the project.
  • Phase Three – Proof of concept created, with full User Acceptance Testing (UAT) carried out to mitigate disruption.
  • Phase Four – Implementation of the migration plan, delivered seamlessly with minimal business impact.


Utilising the Microsoft Cloud to deliver Agility and Stability

After the successful migration, the LTA now have a full highly available platform, delivering SLAs of 99.95%. The environment is designed to ensure the highest performance is maintained during tournament season, which can see the number of visitors using the platform increase to tens of thousands daily. By designing the solution to be highly available with geo-replication resources it ensures the business is compliant from a governance perspective whilst adhering to its own business continuity objectives.

Next Steps

The ongoing support from Atech comes as standard 24x7x365, maintained and managed by our team of Microsoft certified professionals, whilst delivering service and optimisation as part of quarterly reviews. This enables the LTA to receive a regular detailed overview of all new releases from Microsoft in the previous quarter to help improve their new cloud platform. Discussions also take place on any general releases in Azure over the same period along with recommendations for future improvements which can be made from a technical, service or cost optimisation perspective. This enables the LTA to have a continuous influx of new technology advice and service improvements whilst benefiting from the value being delivered by Atech.

Partnering your business to drive down costs

After the redesign of the environment and migration into Microsoft Azure, Atech has worked closely with the LTA recommending new feature releases and optimising the environment saving 31.5% off the monthly bill to date. This is part of our standard cloud managed service package.

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