Iconic British brand Dr. Martens is embarking on an ambitious growth trajectory. It aims to double its revenue from £1 billion to £2 billion within the next three years.
 

Central to this expansion is an IT infrastructure reboot that will support the brand’s growing digital footprint. However, licensing posed a challenge as traditional, transactional IT partnerships failed to address Dr. Martens’ increasingly complex needs.
 

Recognising this opportunity, Atech stepped in as a strategic IT partner. Our in-depth knowledge of Microsoft’s tech stack and Dr. Martens’ business model made us the ideal choice for driving efficiencies and maximising the value of their Microsoft investment.
 

This case study highlights our data-driven and collaborative approach to helping companies like Dr. Martens put their best foot forward in optimising ongoing IT costs.

The Challenge

Dr. Martens was experiencing a common challenge for growing businesses: managing increasing licensing costs. Their existing partners were providing a one-dimensional service — selling various licenses without understanding the brand’s broader strategy or how to best maximise their Microsoft investments.
 

This transactional approach led to inefficiencies in Microsoft license utilisation, a lack of insight into potential cost reductions, and a missed opportunity to use technology as a strategic advantage.
 

They needed a partner willing to roll up their sleeves and get stuck into their Microsoft licensing estate through cloud-based management tools and top-notch support. Impressed by our work on previous Dr. Martens projects over the past six years, they recognised our dedication to Microsoft expertise and exceptional client services –– giving us the competitive edge over larger IT providers.

The Results

Our strategic licensing partnership has already unlocked significant value for Dr. Martens. As the brand continues to grow, Atech remains committed to stepping up its support in licensing optimisation and expanding Dr. Martens’ Microsoft 365 footprint.
 

“Collaborating with a prestigious British retailer like Dr. Martens to optimise their Microsoft investment has been incredibly rewarding. By combining our deep technical expertise with a customer-centric approach, we’ve not only saved them significant costs but also empowered them to achieve their business goals. This partnership is a testament to Atech’s ability to deliver exceptional value to our clients.” –– Elaine Riley, Head of Product Marketing at Atech.
 

“As a fast-growing brand, Dr. Martens was facing the typical challenges of under-managed organic growth. Our licensing costs were rising, and we needed strategic IT guidance rather than a partner focused on transactional sales. Atech was a breath of fresh air ––they took the time to understand our unique needs and goals and used their deep knowledge of Microsoft technologies to develop a tailored licensing solution. With Atech, we can save money and drive the business forward with complete confidence in our IT investments.” –– Dan Morgan, Global Head of Cloud & Infrastructure at Dr Martens.
 

Atech: Your strategic partner in Microsoft licensing success

Are you taking the right steps to maximise your Microsoft investments and remove duplication? Atech offers a uniquely tailored and data-driven approach to transforming your licensing strategy and ensuring you’re not overspending on redundant systems.
 

With decades of experience, our expert team helps organisations unleash the full potential of their Microsoft estate. So, if you want to learn more, sign up for our in-depth Microsoft Licensing Assessment today or contact us for more information.